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Wal-Mart to Measure Sustainability of its Products July 18th, 2009
Wal-Mart is known for its rock-bottom prices, but customers soon will also be able to choose what products to buy on the basis of their social and environmental impacts – or at least that is the idea, according to the company. Wal-Mart announced today that it is launching a Sustainability Index – an electronic indexing system that will provide information about a product’s carbon footprint, the gallons of water used to create it, the air pollution left in its wake and social impacts related to production.
The company has recruited scholars, suppliers, and environmental groups to help it create the index – a universal rating system that scores products based on how environmentally and socially sustainable they are over the course of their lives. The goal is to have other retailers adopt the indexing system, which will be created over the next five years.
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