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Companies Respond to Consumer Demands on Environment July 1st, 2010
Activist campaigns targeting corporations have been surprisingly successful in changing corporate behavior and “greening” supply chains, particularly with regard to timber and beef products. For continued success though, consumers need to signal a clear preference for sustainably produced goods.
A Yale Environment 360 article details one campaign’s success:
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A jury in the Brazilian city of Belém has sentenced one of the two men believed to have ordered the murder of American-born nun, Sr. Dorothy Stang, SND, to 30 years in prison. The rancher, Vitalmiro Bastos de Moura, was convicted of ordering the 2005 murder of Sister Dorothy who was originally from Dayton, Ohio. She was a longtime organizer of rural settlers and the poor in their efforts to protect their land from seizures by cattle ranchers and timber merchants.
The Sisters of Notre Dame in Belem, Brazil were following this trial of Mr. Moura – his third. They sent a letter to their fellow Sisters in the US telling of the successful conviction, unprecedented in Brazil.